15EJEJ101 - Textual Culture Rhetoric

Course specification
Course title		Textual Culture Rhetoric
Acronym		15EJEJ101
Study programme		English language and literature
Module
Type of study		first degree undergraduate academic studies
Lecturer (for classes)		prof. dr Mirna Radin Sabadoš
Lecturer/Associate (for practice)		prof. dr Mirna Radin Sabadoš
Lecturer/Associate (for OTC)
ESPB		3.0	Status
Condition		B2 in English according to CEFR	Oblik uslovljenosti
The goal		Introduction to the exploration of the cultural production of the English speaking world, based on the study of three major textual patterns related to mass media (television/film), advertising industry and new media.
The outcome		Students will be able to produce semiotic analyses of different textual materials and to present their research in various formats.
Contents
Contents of lectures		Culture and identity, popular culture/high culture opposition, consumer society, television, advertising, target audience. Digital culture. Urban space as cultural space. Language and popular culture.
Contents of exercises		Reading and critical commentary about the texts from the reading list. Planning a research project. Formal presenting in different formats.
Literature
Maasik S. and Jack Solomon (2015) Signs of Life in the USA. New York and Boston: Bedford/St. Martin's (Original title)
Number of hours per week during the semester/trimester/year
Lectures	Exercises	OTC	Study and Research	Other classes
2	1
Methods of teaching		lectures, seminars, discussions
Knowledge score (maximum points 100)
Pre obligations		Points	Final exam	Points
Activites during lectures		20	Test paper	40
Practical lessons			Oral examination	10
Projects
Colloquia		30
Seminars

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