The Interplay of Language and Marketing - INTERDISCIPLINARY ACTIVITY IN THE MULTICULTAR CONTEXT
There is a remarkable convergence within the intersection between language and marketing. Language as more than a mere vehicle of communication in the world of marketing, it's representing a catalyst for connection and understanding, pivotal for effective marketing strategies.
Notwithstanding, it is crucial to understand a language in marketing since it shapes the brand image, communicates benefits of the product or a service and influence the potential costumer perceptions whilst creating an emotional connection with them. Beyond that, language marks a corporate identity, its tone and style reflect the brand´s values and personality making it stand out from the competitors.
Words symbolize a tool which bridge the gap amongst the cultures, prejudice, and minds, playing an essential role in interpersonal communication and societal contexts. Thus, they demonstrate the power in deep connection to society making it useful for the application in marketing.
While Linguists are concerned about the nature of language and communication, marketers are driven by the understanding of consumers´ phycology. Akin to linguistics, marketing has communication as a key concept recognizing an effective communication strategy as an imperative for the success of a brand. Thus, language and marketing go hand in hand benefiting both positions in many ways (marking has evolved in the presentation and communication of its product values which creates loyal customers, and linguists find new channels to engage in their professional activities).
SUBJECTS: BUSINESS ENGLISH; DIGITAL MARKETING
PROFESSORS: JELENA PAVLOVIC, ANA MARCO, BOJANA KOVACEVIC
LANGUAGE USED: ENGLISH; SPANISH
RESOURCES: HEADPHONES, COMPUTERS (OR SMART PHONES)
DATE OF THE ACTIVITY: 19 February 2024, 9-14h
ACTIVITY PLAN:
1ST CONNECTING TO TEAMS; WELCOMING
2ND ENGLISH PROF. JELENA PAVLOVIC INTRODUCING EVERYONE; GIVING THE CONTEXT OF THE ACTIVITY (EXPLAINING THE IMPORTANCE OF LANGUAGE IN MARKETING; RECOGNIZING THE BENEFITS OF MULTICULTURALITY AND COLLABORATION WITHIN THE SECOND LANGUAGE
3RD DIGITAL MARKETING PROF. ANA MARCO GIVING AN EXPLANATION OF “LANDING PAGE” TO STUDENTS
4TH ENGLISH PROFESSOR JELENA PAVLOVIC ASSIGINING STUDENTS IN MIXED GROUPS OF BOTH LINGUSTICS AND MARKETING STUDENTS AND PREPARING STUDY CORNERS WITH REQUIRED EQUIPMENT (STUDENTS ZOOM TO COMMUNICATE; EVERY MEMBER OF A TEAM NEEDS TO BE CONNECTED WITH THE REST OF THE MEMBERS OF THE GROUP, THEY NEED TO HAVE HEADPHONES AND COMPUTERS OR SMART PHONES).
5TH STUDENTS NEED TO CREATE AN ATTRACTIVE “LANDING PAGE” WITH THE HELP OF THE PHILOLOGIST IN ORDER TO ATTRACT HIGHER NUMBER OF LOYAL CUSTOMERS AND GIVE A HINT ON THEIR BRAND VALUES THROUHGOUT IT
6th PARTICIPANTS ARE GIVEN TIME TO WORK ON THE ASSIGNMENT
7TH AFTER THE TIMES IS UP, LEARNERS PRESENT THEIR “LANDING PAGE” WHERE THEY WILL BE AWARDED WITH “THE BEST LANDING PAGE” IDEA.
8TH CLOSING ACTIVITY: SHORT TRIVIA DONE VIA ICTs GAME
All the participants will obtain Certificate of participation issued by Ibero-American Center of the University of Novi Sad.
